Company Description

Krämer Marktforschung is a global leader in market research fieldwork, providing independent and reliable services for both qualitative and quantitative studies. Known for seamless, on-time project delivery, Krämer has become a trusted partner for businesses worldwide. Whether exploring new markets, testing products or seeking insights into consumer behavior, Krämer’s team supports clients every step of the way.

Expertise in Fieldwork

At the heart of Krämer’s success is its experienced management team, which oversees every project from planning to execution. Krämer understands that each research project presents unique challenges, and the team is prepared to meet them with flexibility and precision. This approach ensures that all aspects of a study—whether complex fieldwork or gathering insights from difficult-to-reach groups—are handled with care and expertise.

Clients value Krämer not only for its professionalism but also for its adaptability. As research needs evolve, Krämer is ready to adjust strategies to meet objectives without compromising quality or timelines. This ability to adapt ensures that each project’s unique requirements are met, regardless of size or complexity.

A Strong Presence in Germany

Krämer is a leading fieldwork provider in Germany, serving both domestic and international clients. One of the company’s core strengths is its ability to connect clients with even the most challenging target groups. Krämer’s in-house recruiting teams excel at identifying and engaging respondents critical to each study’s success. Whether targeting niche audiences for B2B or B2C research, Krämer has the expertise and networks to find the right participants, no matter how specific the demographic.

To support qualitative research, Krämer operates cutting-edge venues in key German cities, including Düsseldorf, Frankfurt, Munich, Hamburg, Berlin and Münster. These studios are equipped with state-of-the-art technology and designed to facilitate productive interviews and focus groups. Each location offers a welcoming and professional environment, ensuring a smooth experience for both participants and clients.

For quantitative research, Krämer offers comprehensive solutions through its Computer-Assisted Telephone Interviewing (CATI) facilities. Staffed by skilled interviewers, the CATI system is ideal for large-scale surveys, enabling efficient and accurate data collection.

Global Reach Through International Cooperation

Beyond Germany, Krämer Marktforschung operates on a global scale through its partnership with Cido, collaborating with research providers across Europe, Asia and Canada. This international cooperation allows Krämer to conduct qualitative and quantitative research in diverse markets, providing clients with valuable insights from across the globe.

Krämer’s global reach is a significant advantage for clients who need consistent, high-quality fieldwork across multiple regions. Whether exploring consumer trends in Europe, cultural insights from Asia or market dynamics in Canada, Krämer delivers reliable data that clients can act upon. This ensures that clients receive the same level of professionalism and quality wherever their research takes place.

Why Choose Krämer?

Krämer stands out in the market research industry due to its strong client relationships and commitment to excellence. Krämer views itself as a partner, fully invested in the success of every project. From initial consultation to final data delivery, Krämer works closely with clients to ensure their needs are met and expectations exceeded.

Transparency and communication are central values at Krämer. From the outset, clients receive clear timelines, regular updates and honest feedback — ensuring no surprises along the way. This fosters trust and allows for smooth project execution.

Attention to detail and commitment to quality are Krämer’s hallmarks. Each project is carefully planned and executed to ensure accurate, reliable and actionable data. Whether conducting interviews, focus groups or surveys, clients can trust Krämer to deliver insights they can use with confidence.

Comprehensive Services

Krämer offers a wide range of services to meet diverse client needs:

• Qualitative Research: Focus groups, in-depth interviews and other exploratory methods are supported by expert moderators in state-of-the-art studios.
• Quantitative Research: Krämer’s CATI facilities ensure efficient, accurate data collection for informed decision-making.
• In-House Recruiting: Krämer’s recruiting teams excel at finding and engaging hard-to-reach respondents for research projects.
• Global Fieldwork: Krämer’s international network allows it to conduct research across Europe, Asia and Canada, meeting global research needs.

The Krämer Commitment

Krämer Marktforschung believes successful market research is built on trust, collaboration and a commitment to quality. The company’s mission is to provide clients with the insights they need to make informed, strategic decisions on a local, national and global scale.

With a focus on strong client relationships, adaptability and high-quality results, Krämer Marktforschung is your trusted partner in market research fieldwork, wherever your business takes you.