Company Description

Krämer Marktforschung is a global leader in market research fieldwork, offering independent and reliable services for both qualitative and quantitative studies. With a strong commitment to providing seamless and on-time project delivery, Krämer has earned its reputation as a trusted partner for businesses across the world. Whether you’re looking to explore new markets, test products, or gain deeper insights into consumer behavior, Krämer’s dedicated team is here to help you every step of the way.

Expertise in Fieldwork

At the core of Krämer Marktforschung’s success is its experienced management team, which oversees each project from planning to execution. We understand that each research project comes with its own set of challenges, and we are prepared to meet those head-on with flexibility and precision. Our approach ensures that all aspects of your study—whether it involves complex fieldwork or gathering insights from difficult-to-reach groups—are handled with care and expertise.

Our clients value us not only for our professionalism but also for our adaptability. As research needs change or evolve during the course of a project, our team is ready to adjust strategies to ensure the objectives are met without compromising quality or timelines.

A Strong Presence in Germany

In Germany, Krämer Marktforschung is a leader in fieldwork, with specialized capabilities to meet the demands of both domestic and international clients. One of our key strengths is our ability to connect clients with even the most challenging target groups. Our in-house recruiting teams are experts in identifying and engaging respondents that are critical to the success of your study. Whether you’re targeting niche audiences for B2B or B2C research, Krämer has the expertise and networks to find the right participants, no matter how specific the demographic.

To support qualitative research, we own and operate state-of-the-art studios in some of Germany’s most important cities, including Düsseldorf, Frankfurt, Munich, Hamburg, Berlin, and Muenster. These locations are equipped with modern technology and designed to facilitate smooth, productive interviews and focus groups. Each studio offers an inviting and professional environment, ensuring that both participants and clients have the best possible experience.

When it comes to quantitative research, Krämer Marktforschung provides comprehensive solutions as well. Our Computer-Assisted Telephone Interviewing (CATI) facilities are staffed by skilled interviewers who conduct efficient and high-quality interviews. This method is ideal for gathering large datasets quickly and accurately, allowing you to gain valuable insights in a timely manner.

Global Reach Through International Cooperation

While we have deep expertise in the German market, Krämer Marktforschung also operates on a global scale. Through our partnership with Cido, we collaborate with a network of trusted research providers across Europe, Asia, and Canada. This international cooperation allows us to conduct both qualitative and quantitative research in diverse markets, providing clients with valuable data from all corners of the globe.

Our global reach is a significant advantage for clients who require consistent, high-quality fieldwork across multiple regions. Whether you are interested in consumer trends in Europe, cultural insights from Asia, or market dynamics in Canada, Krämer is equipped to deliver the data you need. Our international capabilities mean that no matter where your research takes place, you can expect the same level of professionalism, quality, and dedication that you would receive in Germany.

Why Choose Krämer?

Krämer Marktforschung stands out in the market research industry for several reasons. First and foremost, we are committed to building strong, collaborative relationships with our clients. We see ourselves not just as a service provider but as a partner who is invested in the success of your project. From the initial consultation to the final data delivery, we work closely with you to ensure that your needs are met and your expectations are exceeded.

We also prioritize transparency and communication. From the outset of a project, we provide clear timelines, regular updates, and honest feedback. This approach ensures that there are no surprises along the way and that you always know the status of your research.

Our attention to detail and commitment to quality are also key differentiators. Each project is meticulously planned and executed to ensure that the data collected is accurate, reliable, and useful. Whether your project involves interviews, focus groups, or large-scale surveys, you can trust that Krämer will deliver results that you can act on with confidence.

Our Comprehensive Services

Krämer Marktforschung offers a wide range of services designed to meet the diverse needs of our clients. These include:

• Qualitative Research: Focus groups, in-depth interviews, and other exploratory methods are supported by our network of studios and expert moderators. We ensure that qualitative insights are gathered in a professional and comfortable environment, with state-of-the-art recording and observation facilities.
• Quantitative Research: Our CATI facilities and skilled interviewers allow for efficient and accurate data collection, providing clients with the statistical insights they need to make informed decisions.
• In-House Recruiting: Finding the right participants is crucial to the success of any research project. Our specialized recruiting teams excel at identifying and engaging difficult-to-reach groups, ensuring that you get the respondents you need.
• Global Fieldwork: Thanks to our Cido cooperation, we offer fieldwork services across Europe, Asia, and Canada. This global network ensures that we can meet your research needs, no matter where your target market is located.

The Krämer Commitment

At Krämer Marktforschung, we believe that successful market research is built on trust, collaboration, and a shared commitment to quality. Our goal is to provide clients with the insights they need to make strategic, informed decisions—whether that’s on a local, national, or global scale.

Krämer Marktforschung: Your trusted partner in market research fieldwork, wherever your business takes you.