Company Description

Applied Marketing Science, Inc. (AMS) is a leading full-service market research and consulting firm based in Burlington, Massachusetts. Founded in 1989 by Professor John Hauser of the MIT Sloan School of Management, AMS remains true to our academic roots. We specialize in providing market research, consulting, and expert insight in two distinct practices: insights for innovation and litigation support.

Our award-winning Insights for Innovation practice provides custom insights consulting and training to help clients create innovative products and deliver distinctive customer experiences. AMS consultants combine decades of research expertise, industry experience, and creativity to uncover the insights you need to make critical product development and customer experience decisions. Our specialties range from Voice of the Customer to pricing research, from ethnography to artificial intelligence. Our team uses cutting-edge methods – proven in real-world engagements with the world’s leading brands – to deliver actionable, beyond-the-obvious customer insights. A notable achievement for AMS is our study for Boston Children’s Hospital, which earned the 2023 Quirk’s Marketing Research and Insight Excellence Award in the Health Care/Pharmaceutical Research Project category. From fully outsourced research engagements to in-house training sessions and coaching, our talented consultants are ready to meet and support you wherever you may be on your innovation journey.

For over 30 years, our Litigation Support practice has conducted consumer litigation surveys for complex legal matters. Surveys can be critical pieces of evidence in high-stakes litigation—but only when conducted with scientific rigor, carefully analyzed, and supported by clear, authoritative expert testimony. Our decades of experience, methodical approach, and expert understanding of the litigation process have helped us consistently deliver outstanding results for our clients. AMS retains a network of talented litigation survey experts who possess extensive experience in testifying in deposition and at trial and understand the challenges that surveys for legal matters can face when presented as evidence. Our surveys assess consumer perceptions, behaviors and experiences for litigation matters related to trademark and trade dress infringement, false and deceptive advertising, class actions, claim substantiation, among others.