Applied Marketing Science, Inc.

Boston, MA

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Key Categories
Legal Advertising Claim Substantiation Conjoint Analysis/Trade-Off Analysis Marketing Research-Full Service Product Development Research

Company Description

Applied Marketing Science Inc. (AMS) is a Boston-based leading-edge market research and consulting firm. Founded in 1989 by Professor John Hauser of the MIT Sloan School of Management, AMS remains true to our academic roots. We specialize in providing market research, consulting and expert insight in two distinct practice areas: insights for innovation and litigation support.

Our insights for innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences. We use methods developed at the MIT Sloan School of Management – and proven in real-world practice – to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty.

Our litigation support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues and many other types of litigation.

Year Established:   1989

Number of Employees:   40-45

Research Services and Specializations

Industries, Markets and Audiences Served

10 Mall Road
Burlington, MA 01803
United States
Customer Contact(s):
John Mitchell, President and Managing Principal
Kristyn Corrigan, Principal and Innovation Practice Lead
Jason Och, Principal and Litigation Practice Lead
  • 781-250-6300
  • 781-684-0075 (fax)
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Affiliations & Certifications
AMA (United States) | Customer Experience Professionals Association (CXPA) | Insights Association (United States) | Institute for the Study of Business Markets (ISBM) | International Trademark Association (INTA) | Manufacturers Alliance | Product Development and Management Association (PDMA)