CASA Demographics

CASA Demographics has over two decades of experience in providing best-in-class qualitative recruitment, multilingual moderation, culturally savvy analysis, and agile fieldwork services for low-incidence segments nationwide such as Hispanics or Latinos, Asian-Americans, African Americans and other specialized segments.

Research Focus

With an equally diverse MBA and PhD-led team of researchers and highly experienced multilingual moderators, over the past two decades, we’ve successfully completed over 4,135 projects involving Hispanic/Latino, Asian-American, and other minority consumers, as well as over 3,215 studies with hard-to-find general market segments in just about every industry and sector.

Audience Reach Nationwide

In so doing CASA has also built a robust 546,000+ consumer panel, well-distributed nationally to cover 47 out of all 50 states and 63 metro areas of different sizes across the country. A high level of reliability has enabled our firm to become the go-to partner for cross-cultural qualitative and custom quant research.

Client Portfolio

Our client portfolio includes insights firms of all types, brand-owning Fortune 500 companies, startups, non-profits, and agencies of all sizes, with a wide array of experience and structured research teams by industry, including automotive, CPG, education, food & beverage, healthcare & pharmaceuticals and public and political policy.

Agile Project Quality

We can significantly reduce turnaround times and project design & execution costs via our unparalleled mix of resources, such as in-house cultural expert researchers and multilingual moderators, effective technology adoption with efficient methodologies and processes, local field staff for grassroots recruitment, and in-house linguistics and tech support services.

Overall Value-Added

Decades of research experience, cultural & language expertise, sophisticated and agile analysis/reporting/visualization capabilities, and above all great service allow us to reliably complete projects on time and budget, with superb results and very satisfied clients.