Company Description

Code verbatims with precision using human-led AI.

codeit is the smarter, faster verbatim coding tool, trusted by some of the world's leading research agencies, coding providers and in-house researchers.

With codeit, you can manually code your data, let AI do all the work or choose a powerful combination of both. It has a range of features to code, refine and analyze verbatim data of any size, accurately, efficiently and with full human oversight.

Automated Theme Discovery

Using the latest AI techniques, codeit can automatically extract the themes within your verbatim data - at the click of a button. Use these themes to build a draft codeframe or explore them using our visualisation tools.

Codeframe Refinement

Complete control of your codeframe. Sense-check, re-label, restructure and align your codeframe with your research goals.

Machine Learning

Learns by example as you work. As you code your data, codeit automatically builds an advanced deep learning model that understands the detail of your project and the nuance of how you categorize your data. Use this to autocode any remaining uncoded verbatims or subsequent uploads.

Deep Dive

Your analytical sidekick to interrogate and investigate your survey data like never before. Explore key themes and trends, generate visual insights or compare subgroups.

Brand Coding 

A dedicated coding mode, optimized for the challenges of brand mentions. It effortlessly handles misspellings and verbatims containing multiple mentions.

Sentiment Analysis

codeit automatically applies sentiment analysis to each verbatim and assigns a sentiment score to each theme detected. It also provides aggregate summary measures (e.g. Sentiment Score, Polarisation, Extreme Reaction) - to build an overall sentiment picture.

Data Visualization 

Quickly visualize your coded data in a set of simple, easy to use charts including bar chart, pie chart, sun burst, tree map and many more.

Data Integration

Connect codeit directly to your survey platform to reduce the friction of exporting and importing data for coding. Using codeit’s Data Link technology, you can seamlessly and effortlessly synchronize data between your survey platform and codeit.

Optimized Coding Interface

Designed and refined in collaboration with real-world coders over many years, the codeit user interface is unrivalled in its ease of use and efficiency. It is packed with features that make manual coding or refining ultra-efficient.

Team collaboration 

codeit provides a platform that makes managing large coding projects smoother and easier. Projects are hosted in a shared cloud application which makes collaboration easy and secure. Coding work can be delegated at a granular level so your coders can work concurrently and get your project finished in much less time.

Multilingual projects

codeit makes it easy to handle multilingual projects, allowing you to work in native language or auto-translate your data.

Simple Pricing

Simply pay for what you use. No hidden costs or charges and no surprises.

Here is what our customers think:

“codeit’s AI-driven analysis tools are where it truly excels. Market researchers can quickly analyze qualitative data, allowing for the rapid identification of critical insights. codeit makes the overall research process much more efficient, it leads to a faster time to insights, less time spent on tasks that an AI can tackle more efficiently than a human.” – Sean Campbell, Cascade Insights

“codeit has optimized our research processes and opened new avenues for data insights. It’s a valuable tool for any market research team looking to harness the power of AI whilst maintaining a hands-on approach.” – Lori Rinderer, 7th Sense

Try it for free or book a demo.