Company Description

Code verbatims with speed, transparency and control.

codeit is verbatim coding software trusted by leading research agencies, coding providers and in-house researchers. It combines AI assistance with full human oversight, so you can code your data manually, let AI do the heavy lifting or work anywhere in between.

The AI-assisted coding screen is built on the same core strength that has always set codeit apart: keeping the researcher in control of the coding process.

AI Assistance - every step of the way

codeit works in three stages, taking you from raw verbatims to precise, accurate coded data.

Extract automatically builds a codeframe and autocodes your data, giving your coding a fast start.

Refine puts you in full control of that codeframe and coded data, with tools to investigate, adjust and sense-check AI output rather than accept it blindly. Smart theme-splitting identifies where a broad theme actually contains multiple ideas. Semantic AI search finds relevant responses by meaning, not just exact wording. Duplicate-theme detection flags overlaps before they become a problem.

Apply puts machine learning to work. As you code, codeit builds a model trained on your project and your judgement calls, which can then autocode new or remaining verbatims your way.

Everything a coding project needs, start to finish

• Data Integration connects directly to your survey platform (including Forsta Plus, Qualtrics and Askia), removing the need for file uploads
• Brand Coding is a dedicated mode for brand mentions, built to catch misspellings and multiple mentions
• Deep Dive lets you interrogate your data and answer questions instantly
• Machine Learning is trained on your own coded data, not a generic model, so it autocodes consistently and accurately for your project
• Visualize turns coded data into shareable charts and crosstabs
• Auto Translation translates over 130 languages automatically
• Team Collaboration keeps large coding projects organized, with work shared securely across your team so people can code concurrently

 AI assistance, not an AI autopilot

Researchers make judgement calls about nuance, context and terminology that a generic AI model can't know. codeit is built around that reality:

AI assistance throughout the workflow, with the researcher always making the final call.

codeit is used by agencies moving fast across multiple clients, in-house teams who need something that fits their existing workflow and translation agencies coding and translating without switching tools.

Here is what our customers think:

“codeit’s AI-driven analysis tools are where it truly excels. Market researchers can quickly analyze qualitative data, allowing for the rapid identification of critical insights. codeit makes the overall research process much more efficient, it leads to a faster time to insights, less time spent on tasks that an AI can tackle more efficiently than a human.” – Sean Campbell, Cascade Insights

“codeit has optimized our research processes and opened new avenues for data insights. It’s a valuable tool for any market research team looking to harness the power of AI whilst maintaining a hands-on approach.” – Lori Rinderer, 7th Sense

Try it for free or book a demo.