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Greenwald Research

Washington, DC

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Bus.-To-Bus. Rsch. Consultation Marketing Research-Full Service

Company Description

Greenwald Research is a leading independent custom research firm and consulting partner to the health and wealth industries that applies creative quantitative and qualitative methods to produce knowledge that helps companies stay competitive and navigate industry change. By leveraging deep subject matter expertise and a trusted consultative approach, Greenwald offers comprehensive services that produce actionable insights to answer strategic business questions.

Complete custom services

The best business decisions are grounded in relevant data and intelligent research that digs deep where you need it to. That’s why Greenwald offers tailored services that integrate quantitative and qualitative data to bring more value to every research opportunity. Custom solutions built for projects large and small leverage a variety of study types, research methodologies, statistical capabilities and specialized audiences.

  • Study types: Customer experience, brand tracking and awareness, customer satisfaction, product development, thought leadership, research for PR, NPS, win-loss.
  • Research methodologies: Online and mail surveys, online and in-person focus groups and in-depth interviews.
  • Statistical capabilities: Conjoint studies, regression and key driver analysis, data weighting, perceptual mapping, factor analysis.
  • Specialized audiences: Financial advisors and planners, benefits brokers and consultants, HR/benefits decision makers, plan sponsors, health plan decision makers, employees/plan participants, retirees, caregivers.

Backed by strict screening, consistent quality control and tight information security, our reimagined research process uses industry expertise to deliver more than just insights. Greenwald gives you the tools, implications and actionable next steps to stay agile and poised for growth.

Health and wealth expertise

To find the right answers, you must ask the right questions. Greenwald brings more to the conversation with in-house research managers, executive interviewers and moderators and programming and technical experts with more than 200 years of combined research experience and deep knowledge in financial services, health care and employee benefits. Our specialists study industry trends to design impactful research campaigns. They know how to ask targeted questions that uncover nuanced challenges and opportunities because they speak the language of your customers and hard-to-reach B2B audiences. Greenwald helps you move quickly to research conclusions with a talented team who knows your industry inside and out.

Consultative approach

Greater collaboration means speedier success. Greenwald elevates outcomes by taking a hands-on approach to research, acting as an extension of your team during the entire project life cycle to create a clear path to business goals. We understand the pressures that product managers, market researchers and other industry professionals face in providing competitive health and wealth solutions. Our experts offer end-to-end consulting in research ideation, planning, execution, analysis and application so you can feel confident about your program and results. The nation’s leading financial services and health care companies, as well as renowned nonprofits and academic alliances, trust Greenwald to illuminate their futures through research – let us illuminate yours.

Year Established:   1985

Number of Employees:   19

Research Services and Specializations

Industries, Markets and Audiences Served

4201 Connecticut Ave. N.W., Suite 620
Washington, DC 20008
United States
Customer Contact(s):
Lisa Greenwald, CEO
  • 202-686-2510
  • 202-686-0300
  • 202-686-2512 (fax)
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Affiliations & Certifications
Insights Association (United States)