Optima Research Group

Company Description

Optima Research Group is an independent marketing research firm that offers a comprehensive range of qualitative and quantitative data collection services. Our national or local services for qualitative research include traditional or online focus groups, bulletin boards, IDI’s, TDI’s, ethnographies, mock jury research, product testing and taste testing. Our quantitative services include internet surveys (programming, panel procurement/management and survey hosting) and telephone surveys – consumer and B2B and medical (plus multimodal). We are especially adept at working with client samples.

We have completed projects in practically every industry including, health care, business-to-business, newspaper and media, political polling, financial, insurance, retail, travel, telecommunications, food and beverage and more. These projects have ranged from customer satisfaction, segmentation and tracking to attitude and usage, advertising and concept and positioning.

We are committed to quality which is earned through process development, persistence and self-auditing. We take nothing for granted when it comes to finding quality respondents. We go out of our way to understand clients’ objectives and deliverables – we view ourselves as an extension of your team. We want you to meet your deadlines and deliver quality respondents for your clients or team. We want them to have insights that are based on articulate and fitting respondents.

Our consultative approach coupled with many years of experience, stringent quality controls and customer centric commitment is why clients work with us.