Priority Metrics Group Inc.

Company Description

Specializing in B2B market research

Priority Metrics Group Inc. (PMG) is a global B2B market research and marketing consulting firm based in Spartanburg, S.C. We deliver world-class B2B market research, analysis and consultation services designed to generate profitable growth for our clients. Our firm works with leading organizations in a variety of manufacturing and service industries. We are experts at gathering qualitative and quantitative data, collecting and processing market information, analyzing data and translating information into actionable growth initiatives.

Since 1993, Priority Metrics Group has consistently delivered high-value solutions through our practical approach to any business issue. PMG principals have a wealth of real-world experience in B2B market research, strategy development, customer satisfaction research, new product innovation and identifying top line revenue growth opportunities. As a result, we’re a market research firm that knows how to listen, select the right issues and get the work done.

The results of our research are far from a “data dump”. All of our principals have years of corporate strategy consulting and development experience, so strategy is in our DNA. Our experience provides the ability to tailor our research projects from approach through analysis, delivering the information and insight needed to answer difficult strategic questions. The clarity of insight delivered in our work allows companies to create winning strategies driven by actionable market insights.

Over the past 29 years, Priority Metrics Group has had the distinction of working with some of the world’s most prestigious global B2B companies in a variety manufacturing and service industries. Although we are not limited to any industries, PMG has particular experience and expertise in manufacturing, packaging, private equity, business services (SaaS), chemicals and distribution. We have the ability to produce meaningful and relevant research results across a wide range of industries. Our research gives clear information, but it is our industry knowledge and strategic corporate planning background that helps us to recommend the best path forward.

Focused on business growth

Growth in any B2B market or industry is hard. We believe the key to success is research and innovation and developing a deep understanding of customer and market needs, then aligning your internal resources in support of those needs. In pursuit of this belief, PMG has developed the unique ability to identify, contact and engage the right people in meaningful business related discussions centered around the critical drivers of growth. We then deliver these opportunities in an actionable format through this approach to market research strategy and analysis.

Having conducted research in over 60 countries, whether you are seeking growth around the corner or around the world, we deliver growth opportunities for our clients.