Company Description

Schmidt Market Research is a full-service market research firm founded in 1986 and based in Pittsburgh, PA. For nearly 40 years, we have partnered with regional and national organizations to deliver high-quality research and responsive, personalized service.

Our team combines deep experience with a hands-on, collaborative approach. Clients rely on us not just to execute studies, but to operate as an extension of their team—bringing clarity, responsiveness, and a strong point of view to every engagement.

We specialize in:

• Financial services
• Retail and hospitality
• Power, energy, and utilities
• Health care
• B2B research

This industry expertise allows us to quickly understand business challenges and design research that is immediately relevant and actionable.

Customized Research Approach

Schmidt delivers customized research solutions built around the decisions our clients need to make.

We adapt to evolving business needs, providing flexible support across initiatives while maintaining a consistent focus on outcomes. Our size allows us to stay agile, responsive and easy to work with, while still delivering the depth and rigor of an experienced research team.

Our goal is simple: to deliver research that helps you make better decisions.

Market Research Capabilities

We provide end-to-end market research services across qualitative and quantitative methodologies, with no one-size-fits-all approach.

Capabilities include:

• Qualitative research (focus groups, in-depth interviews, online discussions)
• Quantitative research (online, mobile and telephone surveys)
• Insight communities (short- and long-term)
• Data science and advanced analytics
• Full-service recruiting, including qualitative and UX recruiting

Our integrated approach keeps projects connected, so insights stay consistent and relevant as research evolves

In-Person Research Facility

Schmidt operates a dedicated research facility in Pittsburgh designed to support effective observation and collaboration.

Features include:

• Purpose-built focus group and interview rooms
• Multiple live-stream viewing options for remote or on-site participation
• High-quality audio/video and recording access
• Flexible observation environments beyond the traditional one-way mirror

These capabilities help teams observe more clearly, stay aligned and capture insights as they happen.

Qualitative Recruiting

Schmidt manages recruiting for:

• Focus groups and in-depth interviews
• UX testing and usability studies
• Online and multi-market research

We support both local and national studies through:

• Pittsburgh Speaks, our proprietary regional research panel
• A trusted network of national and international recruiting partners
• Client-provided lists and specialized sourcing strategies

Our recruiting approach emphasizes participant quality, verification and fit, ensuring the right voices are represented in every study.

Security and Compliance Requirements 

Schmidt maintains rigorous data security and compliance standards to support sensitive research needs.

• SOC 2 Type II certified (recertified annually)
• Comprehensive data protection protocols and security practices
• Ongoing investment in privacy, infrastructure and risk management

Clients trust us to manage research responsibly, securely and in alignment with industry standards.

What Sets Schmidt Apart

• Over 40 years of market research experience
• Deep industry expertise across key sectors
• Fully integrated qual, quant, recruiting, and analytics capabilities
• Works as an extension of your team, staying aligned with your business and priorities
• A focus on delivering insights that support real business decisions