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Social Lens Research

Washington, DC

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Key Categories
Marketing Research-Full Service Low Incidence Research Woman-Owned Minority-Owned Cultural Insights

Company Description

Social Lens Research specializes in reaching low incidence, diverse, and disadvantaged audiences to uncover insights on complex and challenging topics. Our multidisciplinary, creative researchers and strategists use innovative user-centered research design to enable participants to explore and share their experiences, perceptions, and unmet needs. The team delivers ready-to-distribute internally and externally easy-to-understand, actionable insights and recommendations.

Lens Engage, our proprietary video research platform, enables our team to customize immersive research experiences that lead to breakthrough insights. Creative prompts, thought-provoking activities and video-based responses provide compelling, unfiltered target audience stories to build the case for investment and change with senior leadership. Our team supplements self-paced research with quantitative surveys, interviews, and co-creation sessions to meet your insights needs. 


  • User Needs, Experiences, and Perceptions
  • User Subgroups and Personas
  • Journey Mapping
  • Concept Testing
  • UX Design Lab
  • Ad and Messaging Testing
  • Employee, Expert, Supplier, and Community Partner Interviews


  • Custom high-quality niche respondent recruitment
  • On-demand online communities
  • Mobile Research
  • Video Research
  • Online in-depth interviews and focus groups
  • Competitive benchmarking
  • Secondary research
  • Quantitative studies


  • Multiethnic populations (including African American/Black, Asian, and Latino/Hispanic consumers)
  • Members of the LGBTQ+ community
  • Millennial and Gen-z consumers
  • Gamers
  • Small business owners
  • Luxury good buyers
  • Food insecure populations
  • People with disabilities

Year Established:   2016

Number of Employees:   10+

Research Services and Specializations

Industries, Markets and Audiences Served

5028 Wisconsin Ave. N.W., Suite 100
Washington, DC 20016
United States
Customer Contact(s):
Julie Diaz-Asper, Founding Partner
  • 202-706-7543
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Affiliations & Certifications
Insights Association (United States) | National Minority Supplier Development Council (NMSDC) Certified | WIRe (International) | Women's Business Enterprise National Council (WBENC)