Social Lens Research

Washington, DC

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Key Categories
Competitor Customer Research Consumer Research Quantitative Research Qualitative Research Online Communities - MROC

Company Description

Social Lens Research is a user-centered digital-first insights agency. Our diverse team of market researchers, strategists and CX experts have a proven track record of delivering actionable insights to inform market entry strategies, competitive positioning and innovative customer experiences. We specialize in reaching African American/Black consumers, Asians, Latino/Hispanic, LGBTQ+, Millennials, Gen Z, gamers, small business owners, luxury goods buyers and food Insecure populations.

Lens Engage, our proprietary video research platform, enables our team to customize immersive research experiences that lead to breakthrough insights. Using creative prompts, thought-provoking activities and video-based responses, participants can explore and share their experiences, challenges and needs. The unfiltered experiences, expectations and needs of your target audiences build the case for investment and change. We also leverage traditional survey and interview methods to deliver qualitative and quantitative insights.


  • User Needs, Experiences, and Perceptions
  • User Subgroups and Personas
  • Journey Mapping
  • Concept Testing
  • UX Design Lab
  • Ad and Messaging Testing
  • Employee, Expert, Supplier, and Community Partner Interviews


  • Custom high-quality niche respondent recruitment
  • On-demand online communities
  • Mobile Research
  • Video Research
  • Online in-depth interviews and focus groups
  • Competitive benchmarking
  • Secondary research
  • Quantitative studies

Year Established:   2016

Number of Employees:   10+

Research Services and Specializations

Industries, Markets and Audiences Served

3432 Lowell St. N.W.
Washington, DC 20016
United States
Customer Contact(s):
Julie Diaz-Asper, Founding Partner
  • 202-706-7543
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Affiliations & Certifications
Insights Association (United States) | National Minority Supplier Development Council (NMSDC) Certified | WIRe (International) | Women's Business Enterprise National Council (WBENC)