Social Lens Research

Company Description

Social Lens Research specializes in reaching low incidence, diverse, and disadvantaged audiences to uncover insights on complex and challenging topics. Our multidisciplinary, creative researchers and strategists use innovative user-centered research design to enable participants to explore and share their experiences, perceptions, and unmet needs. The team delivers ready-to-distribute internally and externally easy-to-understand, actionable insights and recommendations.

Lens Engage, our proprietary video research platform, enables our team to customize immersive research experiences that lead to breakthrough insights. Creative prompts, thought-provoking activities and video-based responses provide compelling, unfiltered target audience stories to build the case for investment and change with senior leadership. Our team supplements self-paced research with quantitative surveys, interviews, and co-creation sessions to meet your insights needs. 

OUR CAPABILITIES

• User Needs, Experiences, and Perceptions
• User Subgroups and Personas
• Journey Mapping
• Concept Testing
• UX Design Lab
• Ad and Messaging Testing
• Employee, Expert, Supplier, and Community Partner Interviews

KEY METHODOLOGIES

• Custom high-quality niche respondent recruitment
• On-demand online communities
• Mobile Research
• Video Research
• Online in-depth interviews and focus groups
• Competitive benchmarking
• Secondary research
• Quantitative studies

POPULATIONS 

• Multiethnic populations (including African American/Black, Asian, and Latino/Hispanic consumers)
• Members of the LGBTQ+ community
• Millennial and Gen-z consumers
• Gamers
• Small business owners
• Luxury good buyers
• Food insecure populations
• People with disabilities