Social Lens Research

Company Description

Social Lens Research is a user-centered digital-first insights agency. Our diverse team of market researchers, strategists and CX experts have a proven track record of delivering actionable insights to inform market entry strategies, competitive positioning and innovative customer experiences. We specialize in reaching African American/Black consumers, Asians, Latino/Hispanic, LGBTQ+, Millennials, Gen Z, gamers, small business owners, luxury goods buyers and food Insecure populations.

Lens Engage, our proprietary video research platform, enables our team to customize immersive research experiences that lead to breakthrough insights. Using creative prompts, thought-provoking activities and video-based responses, participants can explore and share their experiences, challenges and needs. The unfiltered experiences, expectations and needs of your target audiences build the case for investment and change. We also leverage traditional survey and interview methods to deliver qualitative and quantitative insights.

OUR CAPABILITIES

• User Needs, Experiences, and Perceptions
• User Subgroups and Personas
• Journey Mapping
• Concept Testing
• UX Design Lab
• Ad and Messaging Testing
• Employee, Expert, Supplier, and Community Partner Interviews

KEY METHODOLOGIES

• Custom high-quality niche respondent recruitment
• On-demand online communities
• Mobile Research
• Video Research
• Online in-depth interviews and focus groups
• Competitive benchmarking
• Secondary research
• Quantitative studies