Social Lens Research
Washington, DC
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Company Description
Social Lens Research is a user-centered digital-first insights agency. Our diverse team of market researchers, strategists and CX experts have a proven track record of delivering actionable insights to inform market entry strategies, competitive positioning and innovative customer experiences. We specialize in reaching African American/Black consumers, Asians, Latino/Hispanic, LGBTQ+, Millennials, Gen Z, gamers, small business owners, luxury goods buyers and food Insecure populations.
Lens Engage, our proprietary video research platform, enables our team to customize immersive research experiences that lead to breakthrough insights. Using creative prompts, thought-provoking activities and video-based responses, participants can explore and share their experiences, challenges and needs. The unfiltered experiences, expectations and needs of your target audiences build the case for investment and change. We also leverage traditional survey and interview methods to deliver qualitative and quantitative insights.
OUR CAPABILITIES
- User Needs, Experiences, and Perceptions
- User Subgroups and Personas
- Journey Mapping
- Concept Testing
- UX Design Lab
- Ad and Messaging Testing
- Employee, Expert, Supplier, and Community Partner Interviews
KEY METHODOLOGIES
- Custom high-quality niche respondent recruitment
- On-demand online communities
- Mobile Research
- Video Research
- Online in-depth interviews and focus groups
- Competitive benchmarking
- Secondary research
- Quantitative studies
Year Established: 2016
Number of Employees: 10+
Research Services and Specializations
- | CX/UX-Customer/User Experience
- Competitor Customer Research
- | Consumer Research
- | Minority-Owned
- | Online Communities - MROC
- | Qualitative Research
- | Quantitative Research
- | Woman-Owned
Industries, Markets and Audiences Served
Washington, DC 20016
United States
- Customer Contact(s):
-
Julie Diaz-Asper, Founding Partner
- 202-706-7543
- Affiliations & Certifications
- Insights Association (United States) | National Minority Supplier Development Council (NMSDC) Certified | WIRe (International) | Women's Business Enterprise National Council (WBENC)