Company Description

Making the complex beautifully simple

Tapestry Research comprises a team of research consultants and data specialists devoted to bringing beauty and simplicity to the most complex problems. Here's what we do...

Putting consumers at the heart of your decision making

Humans are messy. What people say, what they do and what actually drives their decisions are rarely the same thing. Getting under the skin of that complexity is the only way you can leverage opportunities and capture a bigger share of consumers’ hearts and minds.

That’s where Tapestry comes in. We’ve developed a range of industry-leading tools and techniques to give you a competitive edge. Each one is firmly based on what real people actually feel, think and do to ensure your decision-making is consumer centric.

We’re best known for our work in media, streaming and technology, but our clients span charities, financial, lifestyle, sports and much more.

We understand the audience, optimize brand communications, uncover brand strengths, map the consumer journey, increase loyalty and brand love and help clients make the most of new opportunities.

Optimising brand communications

From creative testing to message and campaign evaluation, we help you sharpen your comms and find the best places to communicate. It’s not what you say, but how you say it. At Tapestry we know that you need the right message in the right place to drive brand engagement and loyalty.

We’ve pioneered a number of techniques that can help at all stages of the comms journey, from creative development and testing to message evaluation, all the way through to refining and improving multi-media campaigns.

Uncovering brand strengths

It’s not easy to understand what makes a brand truly special. Visual identity, product, messaging and customer service are just a few elements playing a part in how consumers really feel.

Tapestry’s multi-faceted approach helps make sense of consumer sentiment and perception. We’ve used this approach globally, helping businesses understand what’s driving an emotional connection to their brand and identifying the best way to grow.

Map your consumer journey

Through in-depth understanding of purchase and decision journeys, we help make your brand the destination. When it comes to uncovering why someone makes a purchase decision, understanding the full journey is key. That’s why our thorough and award-winning approach to researching purchase and decision journeys gives you the full picture in clear, simple terms.

We cover everything from key milestones to customer sentiment; consumer needs, to pain points with our industry-leading Consumer Decision Journey and Viewer Decision Journey approach. Designed with industry experts, you’ll get clear direction on how best to influence decision journeys.

Loyalty and brand love

Brand loyalty is hard to earn. In a bid to identify what sets you apart and unravel any pain points, we use a range of techniques to uncover what is driving loyalty among customers, all the while revealing niggles that

prevent a customer returning, so they can be addressed straight away.

Fuelling future growth

Our tried and tested approach for seizing new opportunities, removes uncertainties from your brand launch or relaunch. From identifying key target audiences, needs and drivers in a category, to concept development and testing, followed by pricing and sizing to input into financial planning, Tapestry Research is with you all the way.

Our comprehensive approach can help you develop a refined product offer, which we market size through accurate volume forecasting. We also provide guidance for your launch strategy, identifying key targets and messages to delivery success.