Touchstone Research
New Haven, CT
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Company Description
We are a full-service tech-driven market research and consumer insights firm with special expertise in youth and family, media and entertainment, tech, UX, sports, VR/AR, CPG and food service industries. We are known for innovation, leading-edge technical solutions and excellence in customer service and product delivery.
Our belief is that marketing research must be as fast-moving, dynamic and ever changing as is today’s consumer-centric tech world: it is important to embrace new consumer technologies and include them as tools and methodologies so that we can reach people and communicate with them in new and more relevant ways leading to greater insights and understandings.
We have our own Youth & Family Insight Community Panel and global panel partner networks accessible for running a wide range of full-service and flexible-service quant and qual projects. Our range of services include online surveys, virtual in-depth interviews (IDI’s) and focus groups, UX research, rolling research programs, diaries and ethnography studies, discussion boards and in-person projects, hybrid studies, VR/AR research and more.
We have our own in-house qualitative recruitment and fieldwork division and can provide recruitment and project management (in addition to full service support) when needed. Touchstone Research has full global coverage for multimarket international studies.
Year Established: 1991
Number of Employees: 45
Research Services and Specializations
- Attitude/Usage Studies
- | Audience Research
- | Benchmark Studies
- | Brainstorming/Idea Generation
- | Brand Equity
- | Brand/Image Tracking
- | CX/UX-Customer/User Experience
- | Concept Testing
- | Conjoint Analysis/Trade-Off Analysis
- | Consumer Research
- | Focus Group-Bulletin Board
- | Focus Group-Moderating
- | Focus Group-Online
- | Focus Group-Videoconference
- | Home-Use Tests
- | Hybrid Research (Qual/Quant)
- | International Research
- | Journey Mapping
- | Media Research-Digital
- | Media Research-General
- | Media Research-Television
- | Online Communities - MROC
- | Online Surveys
- | Product Testing Research
- | Qualitative-Online
- | Recruiting-Qualitative
- | Usability Testing
- | Virtual Reality
Industries, Markets and Audiences Served
- Apparel/Accessories/Textiles
- | Candy/Confectionery
- | Cereals
- | Children
- | College Students
- | Consumers
- | Education
- | Entertainment
- | Film/Movie
- | Generation X
- | Generation Y / Millennials
- | Generation Z
- | High-Tech
- | Higher Education
- | Internet/Web
- | Mothers
- | Parents
- | Restaurants/Food Service
- | Retailing
- | Sports
- | Teens
- | Television
- | Toys
- | Travel
Branford, CT 06405
United States
- Customer Contact(s):
-
Aaron Burch, CEO
- 203-315-3280
- 860-349-6512 (fax)
- Affiliations & Certifications
- Imperium Trust Shield Certification | Insights Association (United States) | Privacy Shield Certified | SOC2 Security Certified | kidSAFE+ COPPA Certified