What is the B2B Summit EMEA 2025?

Everything you thought you knew about your customers, markets and business is changing, dramatically. Buyers are wielding more control with self-service habits, generational shifts are reshaping decision-making and AI is changing how purchases are influenced. Add complex buying groups and trust erosion to the mix and the result is absolute mayhem.

At Forrester’s B2B Summit EMEA 2025, you’ll move from chaos to clarity. Armed with cutting-edge research, proven frameworks and actionable tools, you’ll walk away with the confidence to take control. Make bold decisions and deliver the customer-centric experiences that today’s buyers demand. The success of your organization depends on it.

Attend B2B Summit to:

• Align marketing, sales and product priorities.
• Explore generative AI governance and risk management.
• Leverage self-service digital routes to market.
• Optimize cross-functional data.
• Navigate first-party data challenges to reduce legal exposure.
• Adapt to new buyer shifts and preferences.

To learn more and to register, click here.