What is the MRS: Financial Services Research Conference 2025?

The FCA’s Consumer Duty has been in force for over two years, reshaping expectations across financial services. This year’s Financial Services Research Conference will explore how this legislation is redefining stakeholder insight needs and raising the bar for research rigour.

Join MRS to uncover best practice in designing transparent, inclusive and behaviorally informed research that meets the needs of all customers. Stay ahead of the curve with fresh perspectives on the emerging drivers influencing financial customers’ attitudes, decisions and behaviors. Discover how evolving practitioner strategies and new technologies are transforming the role, reach and impact of insight teams.

 Discover new trends

• Discover how consumers are turning to generative AI for financial advice, product research and decision making.
• Explore how longevity is reshaping proposition development, customer strategy and long-term planning.
• Uncover the impact of conversational AI on customer expectations and service experiences.
• Hear how challenger fintechs are gaining ground by creating emotional resonance and brand loyalty.

 Hone your practice

• Use AI to deepen customer closeness and activate insights.
• Embed understanding of financial vulnerability across your organization.
• Design inclusive research that exceeds consumer duty expectations.
• Make the leap from insight provider to strategic advisor.

To learn more and to register, click here.