Quirk's Media will host Quirk's Virtual – DIY Research on September 24, 2026.

No agency, no survey, no wait: Tapping into the world's largest focus group on social

Live at 9 a.m. ET/2 p.m. U.K.

Attendees will learn how to turn social video into competitive research advantages through various methods. The speaker from dig will demonstrate how these insights can strengthen product innovation, marketing strategy and consumer research. Learn more.

What happens when your AI actually understands research methods 

Live at 10 a.m. ET/3 p.m. U.K.

Most AI tools can help you rewrite a survey question or summarize an open-end. But what happens when your AI actually understands the methodology behind your research? In this session, learn how AI can handle complex research frameworks through practical examples. Learn more.

From quick bites to strategic bets: How Mars and OLLY turn insights into confident decisions

Live at 11 a.m. ET/4 p.m. U.K.

Speed is no longer the advantage. Research has gone DIY and any stakeholder can pull a quick answer from [insert LLM here] in seconds. The teams pulling ahead don't fight the DIY shift. This panel brings together two insights leaders who challenge that from different altitudes. Learn more.

Touching grass at scale: How Headway scales the voice of the user

Live at 12 p.m. ET/5 p.m. U.K.

AI-moderated interviews beat expectations through the candidness of clinicians on sensitive topics, participation of hard-to-reach parents on their own schedules and more. In this session, speakers from Headway and Listen Labs share how a small insights team scaled qualitative research across the company without adding researchers. Learn more.

The high-stakes DIY qual stack: Control, security and AI you can verify 

Live at 1 p.m. ET/6 p.m. U.K.

In-house qualitative research gives insights teams greater speed, control and agility but managing studies internally can introduce new challenges. Discover how to build a professional-grade DIY research stack that combines operational control, secure technology, and more in this session from Civicom. Learn more.

Reworking packaging research for DIY without losing rigor

Live at 2 p.m. ET/7 p.m. U.K.

As EyeSee's platform moves to be more DIY, new questions have come up. The session will explore the practical trade-offs involved in making sophisticated research easier to run independently, while protecting the rigor, context and interpretation that make the outputs useful. Learn more.

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