What is Strategic Marketing 2026?

In today’s divided climate, brands are under more scrutiny than ever. Consumers expect more than just products—they demand authenticity, accountability, and alignment with their values. To thrive, marketers must craft bold, purpose-led narratives that resonate across fragmented audiences and shifting social platforms.

Reuters Events: Strategic Marketing 2026 is the premier gathering for senior marketing leaders from the world's biggest brands - designed to provide actionable strategies, proven case studies and high value connections.

#StrategicMarketing is exclusively attended by senior leaders from the most influential brands globally – every conversation promises to be fresh and impactful, ensuring you leave with meaningful insights and relationships.  

The next decade of marketing will be shaped by those who dare to innovate, adapt, and lead – Be part of the next chapter.

What are the defining themes for Strategic Marketing 2025?

Tangible AI case studies: Practice beyond theory

Explore concrete case studies of AI applications in marketing, examining the costs, challenges and successes achieved during implementation. Analyze how organizations manage data governance, ensure safety protocols and address ethical considerations when processing information through AI systems.

Navigate a polarized political and economic landscape with authentic marketing

In an increasingly polarized climate, consumers expect brands to authentically engage with social and environmental issues. Learn strategies to build meaningful relationships and bold messaging across evolving social platforms while staying true to your brand's purpose.

Shape your creative narrative through data driven insights

Unlock the power of data driven insights to lead a compelling narrative that resonates with your audience on an emotional level. Identify new audience segments, gain deeper understanding into your customer and consolidate data into a single source of truth, to enable strategic creative decisions that drive meaningful connections

Modern CMO: balance ROI whilst defining your long-term vision

Foster a culture of shared vision, inclusivity and adaptability. Strike a balance between satisfying internal pressures and executing long-term vision, empowering teams to thrive in a culture of agility and efficiency. By doing so, marketing departments can maximize impact with limited resources, driving business growth and success.

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