Research Topics:

Customer Loyalty

Industry/Market Focus:

Air Travelers | Hospitality Industry | Tourism | Travel

Content Type:

Glossary

Airport Interviews Definition

An interview intercept at an airport.

Airport interviews are conducted with passengers or other individuals in an airport setting. 

What is an airport interview intercept?

An airport interview intercept is a type of in-person marketing research interview conducted in an airport setting. These interviews are typically administered to travelers in departure lounges, arrival areas or other airport spaces to gather feedback on a wide range of topics – such as travel experiences, brand awareness, customer satisfaction or opinions on airport services and amenities. Researchers approach respondents directly ("intercept" them) to capture in-the-moment reactions and insights while their travel experiences are still fresh.

Who relies on airport interviews?

Airlines, airport authorities, tourism boards, travel brands and hospitality companies all rely on airport interview intercepts. These insights help organizations better understand passenger needs, improve services and facilities, test marketing concepts and enhance overall traveler satisfaction.

Why should I care about airport interviews?

Airport interview intercepts deliver real-time insights that help shape better travel experiences and inform business decisions. By collecting direct feedback from travelers on-site, organizations can:

• Enhance services and amenities. Identify pain points and opportunities to improve airport facilities, lounges, retail offerings and overall passenger comfort.
• Strengthen brand perception. Understand how travelers view airlines, airport brands or travel-related products and adjust messaging or services accordingly.
• Support marketing and product development. Test new ideas, concepts or campaigns with real travelers to ensure relevance and impact.
• Increase customer loyalty. Show travelers that their opinions matter, leading to more personalized experiences and stronger long-term relationships.

For travelers, participating in these interviews is a way to directly influence improvements and ensure their needs and expectations are met.