Marketing Research and Insight Glossary

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What is the American Statistical Association (ASA)?

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American Statistical Association (ASA) Definition

Professional association promoting statistical practice, applications, and research; publishing statistical journals; improving statistical education; and advancing the statistics profession.

The American Statistical Association, or ASA, focuses on statistics and data science in the United States. It serves as a community platform for statisticians, data scientists and professionals for them to share knowledge and advance the discipline of statistics. By doing so, ASA promotes research, education and application of statistical principles. ASA is significant because it advances the science of statistics, thus fostering research and innovation in statistical methods and their applications. The organization promotes data literacy, advocates for statistical education and data literacy and ensures that individuals and organizations can effectively interpret and utilize data for better decision making. What’s more, it develops and maintains statistical standards and guidelines that uphold the integrity and credibility of statistical analysis and reporting. It creates a place where statisticians and data scientists can collaborate, share knowledge and exchange ideas. And, it influences policy by ensuring that statistical principles underpin crucial government initiatives and regulations.

Who relies on the ASA?

Statisticians, data scientists, educators, researchers, analysts, government agencies and businesses and industries rely on the ASA for a variety of statistical-based purposes.

Why should I care about the ASA?

People interested in statistics, data science or any field that relies on data analysis should care about the ASA, as the organization advances statistical knowledge and promotes best practices. In other words, entities who are directly impacted by the quality and reliability of research and decision-making processes have an interest in the ASA.