Research Topics:

Brand Equity | Bus.-To-Bus. Research

Industry/Market Focus:

Consumers

Content Type:

Glossary

Applied Research Definition

Any research which is used to answer a specific question, determine why something failed or succeeded, solve a specific, pragmatic problem or to gain better understanding.

In marketing research, applied research involves the practical application of scientific methods and insights to address real-world business issues. And in the end, accuracy is enhanced and decision-making is improved. Real-world data and patterns are analyzed and the findings are used by entities to minimize risks, refine resource allocation and make more-informed decisions.

Who relies on applied research?

Businesses, organizations and marketers utilize applied research to understand consumer behavior, evaluate product and service performances. Applied research also helps identify market trends and develop effective marketing strategies.

Why should I care about applied research?

Applied research impacts decision-making by business owners and marketing professionals. Its findings provide insights into customer preferences, market dynamics and competitive landscapes, all of which promotes strategies for better outcomes.