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Association of Market Research Organizations (AMRO) Definition

AMRO is an industry body representing the major research organizations which operate within New Zealand. Closely affiliated with the Market Research Society of New Zealand (MRSNZ) which is the professional body for market researchers.

The Association of Market Research Organizations, or AMRO, joins together market research organizations and companies from around the world to collaborate, share knowledge and advance the industry within the field of marketing research. It provides a platform to connect with fellow professionals, learn about emerging trends and methodologies and gain access to resources intended to improve the quality and effectiveness of data gathering. AMRO’s efforts to promote best practices, ethical standards and innovation in market research elevate the industry’s credibility and impact. The importance of AMRO’s efforts extends to the broader business landscape because market research is key to informed decision-making, product development, customer understanding and overall business success.

Who relies on the AMRO?

AMRO’s stakeholders include both large and small marketing research companies that seek to remain current with industry trends, network with peers and access resources to enhance their research methodologies. Businesses and organizations that use market research insights to inform their strategies and decisions can benefit from being part of AMRO.

Why should I care about the AMRO?

Professionals  involved in market research, either as a practitioner or a consumer of research insights, can benefit from AMRO’s offerings and collaborations. Being a part of AMRO's network can contribute to informed decision-making and improved outcomes based on market research data.