Research Topics:

Advertising Effectiveness | Advertising Research | Media Research-General

Industry/Market Focus:

Advertising Agencies

Content Type:

Glossary

Audimeter Definition

Nielsen's device for electronically recording TV viewing in sample households. Has been replaced nationally by the People Meter, but still being used in selected markets.

An Audimeter is a device that gathers and analyzes data related to media consumption habits. Its significance is its ability to provide accurate and real-time data about media consumption behavior, particularly in the context of television and radio. Primarily, it tracks and measures audience engagement with broadcast content, data that helps researchers and businesses comprehend viewer patterns, preferences and trends. The findings drive stakeholder decisions to improve viewership, content delivery and audience engagement.

Who relies on an Audimeter?

An Audimeter is relied upon by media companies, advertising agencies, broadcasters and market researchers. Data collected by an Audimeter device is utilized by marketing and advertising professionals, as well as broadcast-related entities, to make informed decisions about programming, advertising placement and content strategies.

Why should I care about an Audimeter?

For businesses and professionals involved in media, advertising, or content creation, insights collected through an Audimeter can be valuable. The data collected by the device offers a complete view of audience engagement with media content, which could lead to the creation of media content and advertising efforts to better align with audience preferences.