Research Topics:

Advertising Research | Consumer Research | Demographic Profiles

Industry/Market Focus:

Consumers | Mothers-Expectant | Parents

Content Type:

Glossary

Baby Boomlet Definition

A period of increase in the birthrate, smaller than a baby boom. In the U.S. the baby boomlet often refers to the children of Baby Boomers that were born in the 1980s and 1990s.

The baby boomlet refers to a sudden and noticeable increase in birth rates within a specific generation. Although it’s not as substantial as the baby boom, this demographic phenomenon is meaningful for market research because the birth rate increase signifies a shift in consumer behavior. This smaller surge in births, which is followed by comparatively lower numbers of babies, leads to more consumer and business activity.

Who relies on a baby boomlet?

A baby boomlet can serve as a catalyst for businesses and marketing professionals when they recognize those changes in demographics. Among those industries impacted by a boomlet are products or services targeting families, children and young parents, like childcare, education, toy manufacturing, pediatric health care and family-oriented entertainment. By reacting to data generated from the demographic change, businesses can adapt their strategies to reach and engage growing populations.

Why should I care about a baby boomlet?

It is essential for professionals in business, marketing and product development to understand a baby boomlet because of the positive impacts the phenomenon has on consumer trends, demands and purchasing behaviors.