Research Topics:

Data Analysis

Content Type:

Glossary

Bar Chart Definition

A visual display of the size of the different categories of a variable. Each category or value of the variable is represented by a bar.

In the terms of marketing research, a bar chart displays categorical data with rectangular bars. Each bar of the graph corresponds to a category. The value of each bar – whether it be frequency, quantity or another measure – is represented by the length of the bar. Marketing research frequently uses bar charts because the graphics typically are easy to read and to understand. They also can represent merging market trends, make data-driven decisions, allocate resources strategically and understand consumer preferences. All of these benefits can improve business and marketing outcomes.

Who relies on a bar chart?

Analysts, marketing professionals, product managers, researchers and decision makers rely on bar charts to help them quickly identify data patterns. In addition, professionals can use data represented on the graphs to make decisions related to market trends, consumer preferences and business strategies. 

Why should I care about a bar chart?

Bar charts are key in marketing research because they offer a straightforward and easy-to-understand way to comprehend complex data. The graphic is an impactful, yet simple way to identify trends, compare similar products and measures and draw insights.