Marketing Research and Insight Glossary

Definitions, common uses and explanations of 1,500+ key market research terms and phrases.

What are Bernoulli Response Variables?

Research Topics:
Data Analysis | Regression Analysis
Content Type:
Glossary
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Bernoulli Response Variables Definition

Also known as dichotomous or binary variables. Each element is one of two possibilities such as yes/no or on/off.

Bernoulli response variables are variables that have only two possible outcomes: success or failure. These outcomes are typically represented as 1 (success) and 0 (failure). This concept simplifies complex variables into a framework that is manageable to understand. It enables analysis and prognostication of binary (yes or no) events. Examples are flipping a coin or winning or losing a debate. Insights provided by Bernoulli include patterns, relationships and probably with binary outcomes.

Who relies on Bernoulli response variables?

Statistics, epidemiology, psychology, economics and marketing research are among the fields where Bernoulli variables are community used to model binary outcomes or events.

Why should I care about Bernoulli response variables?

Understanding Bernoulli response variables is key because they provide analysis and predictions of  binary outcomes in real-world scenarios. They are the foundation for such statistical methods as logistic regression.