Research Topics:

Census Data | Demographic Analysis

Content Type:

Glossary

Birth Rate Definition

Number of births a year per 1,000 of population.

Birth rate is the number of live births that occur within a specific population over a given period. This statistic usually is expressed as births per 1,000 individuals. This key demographic indicator is used to understand the population's growth and composition. In marketing research, the indicator is used in relation to potential consumer segments. Changes in birth rates can alter target markets, which impacts industries from baby products to health care. What’s more, birth rate trends contribute to predicting societal changes, which helps businesses adapt to evolving consumer needs and preferences.

Who relies on the birth rate?

Entities study birth rate data to analyze potential customer bases, develop targeted marketing strategies and plan product offerings. Government agencies use birth statistics to establish and alter policies, resource allocation and social programs.

Why should I care about the birth rate?

Birth rate insights are valuable in predicting future market demand, enhancing products to changing demographics and identifying growth opportunities.