Research Topics:

Social Media Research

Content Type:

Glossary

Blog Mining Definition

Blog Mining is the automated computer process of scanning through a large number of blogs and their comments, searching for keywords/phrases and retrieving the text for for future coding and analysis. Also known as scraping.

Blog mining is the process of analyzing and extracting valuable insights from the large number of blogs, online forums and other user-generated content available on the internet. This technique involves using natural language processing, including keyword and phrase searches, as well as data mining tools. What’s collected are factual information, along with sentiments, opinions and trends, that represents unfiltered and authentic insights from consumers. Traditional marketing research does not mine these types of insights and preferences because of such variables as bias and survey design. Many times, online insights come from organic conversations and unsolicited opinions from consumers.

Who relies on blog mining?

Companies, marketing professionals and marketing researchers engaged in market analysis find blog mining useful in gauging real-time consumer perceptions, opinions and behaviors. These insights can be used to craft informed decisions to adjust their marketing strategies.

Why should I care about blog mining?

Blog mining offers a unique and direct window into the thoughts and feelings of target markets. Professionals  can gain deeper insights into consumer preferences, pain points and emerging trends through the online content.