Research Topics:

Brand Loyalty Studies

Content Type:

Glossary

Brand Loyalty Definition

The degree of consumer preference for one brand compared to close substitutes

Brand loyalty is the tendency of customers to choose and buy a particular brand or service instead of a competitor’s product. Strong brand loyalty can indicate a strong emotional connection and trust that consumers develop towards a brand. Marketing researchers study brand loyalty trends to understand the factors influencing customer preferences and behaviors. Businesses rely on those findings to improve marketing campaigns, refine product offerings and form lasting customer relationships. 

Who relies on brand loyalty?

Brand loyalty insights are used by product managers, marketing professionals and strategists for evidence on how to enhance customer retention and profitability. Data is collected through surveys, data analysis and customer feedback analysis. 

Why should I care about brand loyalty?

Companies seek to better understand brand loyalty as they strive to increase customer lifetime value, reduce customer churn and create a competitive edge.