Research Topics:

Marketing Research-General | The Business of Research

Content Type:

Glossary

Canadian Survey Research Council (CSRC) Definition

Dissolved in 2004. Now part of the Marketing Research and Intelligence Association (MRIA).

The Canadian Survey Research Council, or CSRC, was an advocate for survey research in Canada. It provided a platform for researchers, practitioners and stakeholders to collaborate and enhance the quality of surveys. It emphasized the importance of rigorous methodologies, proper sampling techniques and ethical considerations. That work contributed to creating trustworthy and actionable results. CSRC provided resources, best practices and support to improve the accuracy, reliability and effectiveness of surveys.

Who relies on CSRC?

Market research firms, marketing agencies, businesses, government agencies and academic institutions  looked to CSRC for guidance and expertise. CSRC's recommended practices were intended to ensure that Canadian survey research methods aligned with industry standards, thus  leading to more credible and valuable insights for making informed marketing decisions.

Why should I care about CSRC?

CSRC played a key role in elevating the standards of survey research in the context of marketing. It emphasized the importance of rigorous methodologies, proper sampling techniques and ethical standards, all of which contributed to producing trustworthy and actionable results.