Research Topics:

Mail Surveys | Panels-Mail | Telephone/Mail/Telephone Studies

Content Type:

Glossary

Business Reply Card (BRC) Definition

A pre-addressed, postage-paid card that allows a respondent to conveniently respond to a survey.

A business reply card, or BRC, is a pre-printed postcard or card included in a marketing research survey or promotional mailing. It typically contains the recipient's name and address, along with a pre-paid postage option. By mailing the card back to the sender without incurring postage costs, respondents can conveniently provide feedback, answer survey questions or request more information. The cards can be crucial in market research or marketing campaigns because they can boost survey response rates, thus providing a larger and more representative sample of data. A more sizable sample can lead to more accurate insights, better decision-making and a clearer understanding of consumer preferences and opinions.

Who relies on BRC?

Though their use is now uncommon, in the past, market researchers, businesses and research organizations used business reply cards to collect data and insights from recipients of their surveys or promotional materials. By offering an easy method to respond without free of charge, the cards encouraged higher response rates and more accurate feedback.

Why should I care about BRC?

If you're involved in market research or considering launching a marketing campaign, understanding the significance of BRC is crucial. Now a novelty in the age of the internet, reply cards might greatly increase survey response rates and, in turn, provide a larger and more representative sample of data since postal mail isn't as ubiquitous as it once was. That could lead to more accurate insights, better decision-making and a clearer understanding of customer preferences and opinions.