Research Topics:

Bus.-To-Bus. Research | Bus.-To-Bus. Rsch. Consultation

Industry/Market Focus:

Business-To-Business

Content Type:

Glossary

Business-To-Business Research Definition

Research directed specifically towards companies whose customers are primarily other businesses.

Business-to-business, or B2B, research studies and analyzes interactions, trends and dynamics specifically between businesses. The research is directed to companies that primarily serve other businesses but not individual consumers. It focuses on understanding the needs, preferences, purchasing behaviors and decision-making within the B2B market segment. This research is vital because it enables businesses to understand the unique challenges facing this segment of the economy. What’s more, it helps craft targeted marketing strategies that impact B2B customers, develop stronger business relationships and adapt to market dynamics.

Who relies on B2B research studies?

Companies that sell products or services to other businesses – manufacturers, wholesalers, suppliers, service providers and technology companies – rely on B2B research to refine their communication, marketing and overall business strategies for reaching other businesses.

Why should I care about  B2B research studies?

B2B research empowers companies that serve other companies to make informed decisions, create marketing campaigns and meet specific business client needs. Those objectives are met because the research can identify emerging market trends, customer needs and competitive landscapes.