Research Topics:

Marketing Research-General

Content Type:

Glossary

Canadian Association of Marketing Research Organizations (CAMRO) Definition

Dissolved in 2004 and now part of the Marketing Research and Intelligence Association (MRIA).

The Canadian Association of Marketing Research Organizations, or CAMRO, served as a collective platform and unifying force that elevated the integrity and effectiveness of marketing research in Canada. It aimed to foster collaboration, set industry standards and promote ethical practices in the field of study. By setting standards, promoting best practices and fostering collaboration, CAMRO built credibility of research findings.

Who relies on CAMRO?

Marketing research firms, professionals, academics, businesses, government bodies and consumers relied on CAMRO because the organization provided a framework that ensured research was conducted with integrity and accuracy.

Why should I care about CAMRO?

CAMRO was significant because it ensured that the marketing research in Canada adhered to ethical and methodological standards. CAMRO's influence on the quality of marketing research mattered throughout the industry and marketplace.