Research Topics:

Data Analysis | Marketing Research-General

Content Type:

Glossary

Analyst Definition

The person responsible for interpreting, presenting and disseminating results of research projects. They must have a clear understanding of research methodologies and good communication skills.

In marketing research, analysts examine data, other pertinent information and trends to provide a picture of the marketplace. That information is used by businesses and individuals to make informed decisions and solve complex problems. Essentially, they take raw data and frame it into valuable, insightful information that can identify trends, opportunities and, in some cases, pitfalls. Analysts strive to be objective, thus bringing objectivity to decision-making processes. They work to reduce the impact of bias and subjectivity in the decision-making process. Analysts utilize various tools, methodologies and domain knowledge to analyze data and present actionable recommendations. They can work in various fields, including finance, business, marketing, health care and technology.

Who relies on an analyst?

Businesses, government agencies, investors, policymakers, researchers and nonprofit organizations utilize the findings cultivated by analysts. They use analysts to gather, process and interpret data to support their decision-making processes. What’s more, findings that are compiled by analysts are used to formulate strategies, assess risks and gain a deeper understanding of each entity’s respective domains.

Why should I care about an analyst?

Businesses and individuals should care about analysts because their findings can ensure informed decision-making and problem-solving. Analysts help make sense of complex data and provide insights that can lead to more effective strategies, better investments, improved outcomes and risk mitigation.