Research Topics:

Marketing Research-General

Industry/Market Focus:

Consumers

Content Type:

Glossary

American Marketing Association (AMA) Definition

An international professional organization for people involved in the practice, study and teaching of marketing.

The American Marketing Association, AMA, promotes marketing achievement, as well as resources, tools and networking opportunities to marketing professionals worldwide. The AMA offers insights, research and best practices to its membership, thus enabling marketers to stay up to date with the latest trends and innovations. This is accomplished  with the help of publications, conferences and online forums. The organization sets ethical standards and promotes responsible and transparent marketing approaches. And, it fosters collaboration among members. Simply put, the associate seeks to ensure that marketing practitioners have the tools and knowledge to make informed decisions based on data-driven insights and emerging trends.

Who relies on the AMA?

Marketing professionals, researchers, educators, students and businesses of all sizes are among those entities involved in the association. As an example of the association’s reach, marketing practitioners seek insights and knowledge from AMA's publications and in-person and virtual events. What’s more, those in the academic community utilize the association’s research and marketing studies. And finally, businesses can seek out assistance from the association to improve market strategies.

Why should I care about the AMA?

The association has something for everyone in the marketing industry, ranging from students to leaders in the industry, offering such knowledge as marketing best practices, industry trends and professional development opportunities. The association can help start marketing careers by expanding student networks, connecting with industry experts and building marketing strategies.