Research Topics:

Data Analysis

Content Type:

Glossary

Causal Research Definition

Study examining whether one variable causes or determines the value of another.

Causal research is a study of cause-and-effect relationship between variables, specifically whether one variable causes or determines the value of another. This research seeks to establish a clear cause-and-effect connection, often by conducting controlled experiments or observational studies. Simply put, causal research brings certainty and accuracy to marketing decisions by preventing potentially misguided strategies. The research is vital for identifying influences that drive customer responses.

Who relies on causal research?

Marketing researchers typically conduct causal research to determine cause-and-effect relationships between variables. This type of research seeks to establish a clear cause-and-effect connection, often through controlled experiments or observational studies.

Why should I care about causal research?

Causal research provides insights that are backed by empirical, or observational, evidence. By understanding the impact of particular variables on consumer behavior, informed decisions intended to drive business growth can be made. Causal research reduces guesswork and helps for the effective allocation of resources.