What is a Causal Variable?
- Content Type:
- Glossary
Causal Variable Definition
A variable that is controlled or manipulated by the researcher or one that exerts influence on another variable.
A causal variable is a factor or element that can potentially influence or cause changes on another variable. It is controlled or manipulated by a researcher or another facture that exerts influence. It is used to determine whether changes in the causal variable lead to similar changes in the outcome variable. Causal variables bring a scientific and analytical approach to marketing research. Use of the variable can help establish cause-and-effect relationships, which can provide businesses with insights to optimize their marketing strategies, allocate budgets wisely and design campaigns that resonate with target audiences.
Who relies on causal variables?
Market professionals, researchers and analysts use causal variables to uncover the underlying factors that drive consumer behavior, preferences and purchasing decisions. What’s more, businesses, market researchers and advertisers use causal variables to make informed decisions and develop strategies.
Why should I care about causal variables?
Understanding causal variables can lead to making more accurate predictions and informed decisions in marketing research. By identifying the factors that directly impact consumer behavior, marketing strategies can better target those variables.