Research Topics:

Consumer Research | Demographic Analysis | Forecasting/Trends Research

Content Type:

Glossary

Cohort Definition

A group of individuals having a statistical factor (age, race, etc.) in common in a demographic study.

A cohort is a group of individuals who share a common characteristic or experience within a defined time frame. Characteristics could be age, generation, behavior or any other relevant parameter. Oftentimes, cohort analysis involves studying the behavior and preferences of groups over time to identify trends and insights. Cohort analysis provides a long-term perspective on consumer behavior by uncovering trends that might not be apparent in the short term. Over time, cohorts can be studied to learn the impact of marketing initiatives, to identify successful strategies and to anticipate changes in consumer preferences.

Who relies on cohorts?

Marketing professionals, product managers, strategists and researchers study cohort analysis to discover how different cohorts respond to marketing efforts. Companies look to cohort insights to tailor their strategies to target specific groups.

Why should I care about cohorts?

Cohort analysis offers insights into how different cohorts engage with products or services. Findings can help businesses allocate resources more efficiently, create targeted campaigns and improve customer satisfaction.