Research Topics:

Advertising Research | Communication Strategy Research

Industry/Market Focus:

Advertising Agencies | Public Relations

Content Type:

Glossary

Communication Strategy Research Definition

A study to cohesively answer communication questions around who the target audiences are, what messages need to be delivered and how will they be delivered.

Communication strategy research is a systematic study of how companies develop and implement effective communication plans to convey their brand messages, products and services to consumers. The study seeks to answer such questions as what, when and how much should be communicated. This research delves into consumer behavior, market trends and communication channels. Its goal is to create impactful marketing strategies that maximize the impact of marketing efforts. The study permits marketing professionals to make informed decisions rather than relying on guesswork, as well as to allocate resources effectively by selecting the correct marketing tools. 

Who relies on communication strategy research?

Marketing teams, advertising agencies, brand managers and market researchers – basically, any entity aiming to effectively promote products or services to consumers – use insights gained through communication strategy research.

Why would I care about communication strategy research?

Communication strategy research provides insights that can improve marketing efforts. The studies help marketing researchers understand consumer preferences, media consumption and communication channel effectiveness.