Research Topics:

Competitive Intelligence | Competitor Analysis Evaluation | Competitor Customer Research

Industry/Market Focus:

Business-To-Business

Content Type:

Glossary

Competitor Customer Research Definition

Research designed to understand the customers of your competitors.

Competitor customer research gathers and analyzes data about the customers of business competitors. Its intent is to discover customer preferences, behaviors, needs and sentiments as it relates to competitor products or services. It provides insights into what drives customers to choose particular offerings. Other results are a deeper understanding of the market landscape, the identifying of untapped opportunities and the assessing the impact of marketing strategies.

Who relies on competitor customer research?

Marketing teams, product managers and strategic planners use this research to improve strategies, identify gaps in products and services as well as make decisions about product development, positioning and pricing.

Why should I care about competitor customer research?

Competitor customer research helps identify areas where competitors exist. It illustrates where a company can differentiate itself from others in the marketplace. Understanding customer preferences and pain points aids in tailoring your marketing messages and improving customer satisfaction. This research can enhance a company’s ability to anticipate market trends and strategies.