Research Topics:

Concept Development | Concept Optimization | Concept Research | Concept Testing

Content Type:

Glossary

Concept Development Definition

The process in which a concept statement is presented to potential consumers for their reactions in an effort to determine the most appealing product or effective advertising approach.

Concept development is the process of creating and refining new ideas or concepts for products, services or campaigns. In other words, it is the development of abstract notions into tangible, well-defined concepts that can capture the attention of target audiences. The steps of this process often include brainstorming, prototyping and gathering feedback on the way to a final concept. Concept development can aid businesses and individuals in avoiding costly errors before taking a product into production. Insights gained through the process can help ensure that the product works in the eyes of consumers and can fulfill market demands.

Who relies on concept development?

By following the concept development process, product managers, marketing teams, designers and even senior leadership – basically, the people who typically collaborate on concept development – can ensure that their final products or campaigns align with customer needs and market trends.

Why should I care about concept development?

Concept development influences the success of marketing endeavors by increasing the likelihood of launching a product or campaign that resonates with your target audience. This can lead to greater customer satisfaction, brand loyalty and, hopefully, better business outcomes.