Research Topics:

Data Analysis

Content Type:

Glossary

Construct Validity Definition

The degree to which a measurement instrument represents, via the underlying theory, the observed phenomenon to the construct.

Construct validity is the degree to which a measurement tool accurately assesses or represents the theoretical concept or construct it is intended to measure. It ensures that measurements align with the underlying theory or the observed phenomenon to the construct. Construct validity is vital in marketing research because it ensures the credibility and reliability of study findings and insights. Valid measurements create trustworthiness of research outcomes.

Who relies on construct validity?

Market research professionals seek out construct validity because they must establish credibility in their findings and measuring tools. So that their results are considered valid, researchers must prove that their tools effectively capture the concepts they study. Market researchers rely on valid measures to make informed decisions.

Why should I care about construct validity?

Construct validity makes certain that measuring tools are well founded and able to produce reliable research findings. Tools that lack validity can lead to inaccurate insights and decisions.