Research Topics:

Consumer Research | Panels-Online

Content Type:

Glossary

Consumer Panel Definition

A survey in which the same respondents are interviewed several times over an extended period. The information may be on purchasing, consumption or lifestyle activities.

A consumer panel is a group of respondents who are interviewed multiple times over an extended period and provide ongoing feedback and data about their purchasing behavior, preference and consumption habits. The data is analyzed by market researchers to learn more about consumer trends, preferences and behaviors. The panel provides accurate and real-time insights into consumer behavior. The data ensures that marketing strategies are relevant and effective, leading to improved ultimately enhancing the overall consumer experiences.

Who relies on consumer panels?

Marketing professionals, manufacturers, retailers and advertisers rely on data from consumer panels to understand market trends, judge product performance, make informed strategic decisions and create marketing campaigns that reach their target audiences more effectively.

Why should I care about consumer panels?

Consumer panels directly impact consumers because they influence the development, marketing and prices of products and services. Businesses and marketing professionals use the insights collected from panels to improve their offerings to meet the wants and needs of their target markets.