Research Topics:

Consumer Promotion Research | Consumer Research

Content Type:

Glossary

Consumer Promotion Research Definition

An analysis of the targeted marketing communication events that are designed to drive sales. This may include analysis of coupons, premiums, rebates, etc.

Consumer promotion research analyzes promotional strategies and techniques used by businesses and marketing professionals to stimulate consumer purchasing and engagement. This type of research focuses on understanding the impact of promotions such as discounts, coupons, contests and loyalty programs designed to influence consumer behavior and sales. Not only does this research help identify which promotions resonate with customers, it shows how the marketing activities in question impact purchasing decisions and whether they contribute to long-term customer loyalty.

Who relies on consumer promotion research?

Marketing professionals, product managers and sales teams use promotion research to design, implement and enhance promotional campaigns. What’s more, market research firms and consultants analyze the data to assist businesses in making informed decisions about their promotional activities.

Why should I care about consumer promotion research?

Consumer promotion research provides data-based insights into consumer behavior and preferences regarding different promotional tactics. It removes the guesswork into whether promotional efforts work with their customers. Businesses use the information to design promotional strategies to attract and retain customers.