Research Topics:

Consumer Research | Forecasting/Trends Research

Industry/Market Focus:

Consumers

Content Type:

Glossary

Cool-Hunting Market Research Definition

Research of the youth demographic with the an emphasis on emerging and declining trends in youth culture as well as predictions for future trends. The focus is often to discover the "next big thing."

Cool-hunting market research identifies emerging trends, styles and cultural shifts throughout the marketplace. Research is focused on younger demographics, with emphasis on changing trends in youth culture The goal of the research is capturing the "cool" factor or “next big thing” that resonates with early adopters. It aims to uncover unique insights that can be leveraged to create innovative marketing strategies and products. Cool-hunting research goes beyond traditional market analysis because of its focus on cultural shifts, youth trends and unconventional influences. This approach offers an understanding of the emotional and psychological aspects driving consumer behavior. Tapping into the cool factor can create authentic connections with consumers and develop campaigns that are not only relevant, but also resonate on a more personal level.

Who relies on cool-hunting market research?

Marketing professionals, product developers and trend analysts use cool-hunting market research to stay ahead of the curve and appeal to avant-garde consumers. Among the marketing professionals tuned into this research method are those employed in the fashion, technology and entertainment industries.

Why should I care about cool-hunting market research?

Cool-hunting market research seeks to discover consumer preferences before becoming mainstream. Insights collected in the research can guide marketing efforts to connect with early adopters and create offerings that resonate with evolving consumer tastes.