Research Topics:

The Business of Research

Content Type:

Glossary

Council of American Survey Research Organizations (CASRO) Definition

A trade association of survey research organizations, representing companies and research operations in the United States and abroad.

The Council of American Survey Research Organizations, or CASRO, was a professional trade association that represented research companies and organizations in the United States and abroad. In 2017 it merged with the Marketing Research Association, now known as the Insights Association. It promoted ethical and professional standards for the industry and provided a platform for networking and collaboration among research firms. CASRO elevated the quality and integrity of marketing research by setting standards, fostering collaboration and promoting ethical conduct within the industry.

Who relied on the Council of American Survey Research Organizations (CASRO)?

Marketing research companies, professionals and organizations looked to CASRO for guidance, industry standards and networking opportunities. Membership included small- and large-market research firms and aimed to boost the association's standards and benefit from its resources.

Why should I care about the Council of American Survey Research Organizations (CASRO)?

CASRO's standards and guidelines ensured that market research methods were ethical, accurate and aligned with industry best practices. CASRO's resources were designed to enhance the credibility of market research and provide insights into the evolving landscape of survey research.