What is Crowdsourcing Research?
- Research Topics:
- Crowdsourcing
- Content Type:
- Glossary
Crowdsourcing research Definition
Tapping into the collective intelligence of a broad audience and collecting insights and information.
Crowdsourcing research is the practice of outsourcing tasks, ideas or data collection to a large and often diverse group of individuals. This is typically done through online platforms. It taps into the collective intelligence of a broad audience to collect insights and other information. This approach capitalizes on the collective intelligence, skills and perspectives of many to gather insights, solve problems or generate ideas. In marketing, crowdsourcing fosters engagement and collaboration. It also accelerates data collection and idea generation processes.
Who relies on crowdsourcing research?
Businesses, marketing agencies and researchers use crowdsourcing to tap into a broader range of opinions and ideas. Many times, this involves consumers, experts or individuals with specific knowledge of research objectives.
Why should I care about crowdsourcing research?
Crowdsourcing research offers several benefits. For instance, it gathers diverse perspectives and innovative ideas from a larger group of participants. This method yields insights potentially missed through traditional research approaches.