Research Topics:

Customer Satisfaction Studies | CX/UX-Customer/User Experience

Content Type:

Glossary

Customer Satisfaction Research Definition

Research conducted to measure overall attitude or satisfaction with a product or service and satisfaction with specific elements of the product or service.

Customer satisfaction research measures and analyzes customer perceptions and feelings about a product, service or brand. It gauges overall attitude or satisfaction with a product or service and satisfaction with specific elements of the product or service. The goal is to discover actionable insights that can be used to enhance products and services, thus improving a company’s bottom line. More specifically, this research can lead to increased customer loyalty and improved brand perception with data based on real customer feedback.

Who relies on customer satisfaction research?

Businesses and organizations that offer products or services – retail and hospitality to technology and health care – use customer satisfaction research to enhance customer experiences and loyalty.

Why should I care about customer satisfaction research?

Customer satisfaction research is crucial in understanding customers needs, addressing pain points and creating marketing materials, all of which can lead to higher customer retention and positive word-of-mouth.