Research Topics:

Software-Data Tabulation

Content Type:

Glossary

Data Tabulation Software Definition

Computer software designed for counting and analyzing responses to each question asked in a survey.

Data tabulation software programs are specialized tools that count, organize, analyze and present large volumes of data collected during marketing research studies. Marketing researchers use the software to simplify the otherwise overwhelming task of converting raw survey responses and data points into structured and meaningful insights. What remains from the mounds of raw data are insights that can pinpoint trends, patterns and correlations within target markets.

Who relies on data tabulation software?

Marketing researchers, analysts and professionals look at data tabulation software to extract insights from consumer data for informed decision-making. Others who rely on the software include research firms, businesses, advertising agencies and other entities seeking to manipulate raw data.

Why should I care about tabulation software?

Data tabulation software streamlines the sometimes time-consuming and difficult process of transforming complex data into actionable insights. That information helps marketing professionals and businesses develop marketing strategies and business outcomes. What’s more, the results can enhance customer satisfaction and optimize campaigns, while allowing businesses to stay competitive.