Research Topics:

Database Development/M.I.S.

Content Type:

Glossary

Database Manager Definition

The person with primary responsibility for the design, construction and maintenance of a database. Responsibilities may include programming and managing a database, generating reports and conducting service inquiries and drawing data.

“Database manager” is the title of two entities tied to marketing research. The first is a software or system designed to organize, store and manage vast amounts of marketing-related data. The system facilitates data storage, retrieval and analysis, all of which help researchers in decision-making. Computer-based database managers are significant because they centralize data, enhance data quality and simplify data analysis.The computer system also cleans, transforms and reports data. The second entity with the name is the person responsible for the design, construction, programming and maintenance of a database.

Who relies on database managers?

Marketing researchers and analysts lean on computerized database managers to collect, process and determine various data points for insights that drive the marketing process. Also, businesses and institutions that conduct market research use management systems to streamline data-driven decision-making.

Why should I care about database managers?

Database managers, both computerized and human, help marketing professionals and businesses efficiently manage and access data, which leads to well-informed marketing decisions. The managers assist in uncovering insights about  target audience, trends and market dynamics.