Research Topics:

Decision Research Consultation

Content Type:

Glossary

Decision Support Software Definition

A set of computer software applications intended to allow users to search vast stores of information for specific reports which are critical for making management decisions.

Decision support software include specialized applications that permit marketing professionals and researchers to search for specific information needed in making management decisions. The software programs and applications also gather, analyze and interpret marketing data used in strategic planning, campaign optimization and overall decision-making processes. This software integrates data from various sources, thus allowing for a comprehensive view of the market landscape. Among the benefits provided by decision support software are data-driven insights, strategic planning, resource optimization, real-time analysis, competitive advantage and measurable results. Simply stated, decision support software increases the accuracy, efficiency and effectiveness of marketing research.

Who relies on decision support software?

Marketing managers and researchers, brand strategists and product managers use decision support software to understand consumer behavior and market trends, as well as improve the effectiveness of their marketing efforts.

Why should I care about decision support software?

Decision support software aids marketing professionals and businesses, as it is essential for making well-informed marketing decisions. Insights developed with the software can lead to the creation of accurate and timely marketing that meets the preferences of target audiences.