Marketing Research and Insight Glossary

Definitions, common uses and explanations of 1,500+ key market research terms and phrases.

What are degrees of freedom?

Research Topics:
Decision Research Consultation
Content Type:
Glossary
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Degrees of Freedom Definition

The number of values in the calculation of a statistic that are free to vary – the total number of observations in the sample minus the number of samples.

Degrees of freedom is the number of independent pieces of information available for calculating or testing a statistical parameter. Essentially, it’s the number of values in the final calculation of a statistic that are free to vary. Moreover, it indicates the flexibility researchers have in drawing conclusions from their data without being constrained. Degrees of freedom influences the precision and reliability of statistical analyses. The higher degree of freedom, the more accurate estimation of parameters. And with the more accurate estimate comes better understanding of the underlying population.

Who relies on degrees of freedom?

Marketing researchers, analysts and statisticians use the concept of degrees of freedom to make accurate inferences, perform hypothesis testing and assess the validity of their insights. That ends up ensuring that results and conclusions drawn from the research are reliable and meaningful.

Why should I care about degrees of freedom?

The concept of degrees of freedom helps maintain the integrity of research because it directly impacts the accuracy of statistical tests and study conclusions. Not understanding or considering degrees of freedom can lead to incorrect interpretations and faulty decision making. What’s more, ignoring degrees of freedom can weaken the credibility of marketing research efforts. By grasping this concept, you'll be better equipped to conduct rigorous and reliable marketing research.